With the rapid adoption of social media and use cases, are we seeing the birth of a new content structure with a need for management?   Instead of a content having only a single dimension, content of the future will be a composite which includes the enrichment of social activities.  Leveraging the full value of this enriched content will require looking at this content differently including new tools.

The term “social media” has gained prominence in reference to the various forms of content used in social circles – blogs, tweets, micro blogs, wikis, bookmarking, podcasts, UGC, etc.  While these technologies and content have led to an introduction of software to monitor the social activities in user centric manner – what about looking at it from a content threaded view?  Ultimately these social activities help to enrich, promote, correct, and clarify various content sources.

What if instead we had a concept labeled Social Content that effectively drew a connection through the social world to create content which leverages the power of community to become enriched?  This new content much like any other will have needs for tracking, capturing and viewing.  For example, I can imagine users might want to embed a piece of “Social Content” into an application allowing users the ability to see and interact with the additional dimensions of this content in real time. 

Current Social Media modeling

Today the social media landscape generally is viewed as:

socialcontent_current

 Here you can see how the focus is more centered around the base content type with links/references in/out based on social technology.  As social activities have increased, we are seeing tools to help tie activities together, often around a user model – showing their tweets, blogs, status changes, etc.

New “Social Content”

Now imagine if we considered a new form of content taking shape which more represents an active multi-dimensional content that at any one time is the composite of the base content (or multiple) and the various activities which have occurred around this content.

socialcontent_future

For example, someone publishes a video which then gets reference within a blog, tweeted about, emailed, commented on – each step of the way adding more information about this content and either enriching or possibly extending the content.  Even social analytics data, i.e. Twitter trends, could be correlated to the content and activity.

Just as a picture communicates more than words and video more than pictures – social content recognizes that community communicates more than individual

Managing Social Content

Treating this information as a new form of content will allow for it to be tracked, used, embedded, referenced – allowing the additional dimensions to be available and visible as part of the content.   One challenge in managing the content is the consideration that data exists across multiple tools, technologies and interfaces – and will likely remain this way.   Another challenge will be how to uniquely identify this data – likely to leverage the base content as part of the identification.   I am hoping to go into more detail on these challenges in a follow-up posting.

Using Social Content

Consider, for example, how someone might share a blog about a restaurant which could then be enriched with references to write-ups, information about the type of food and even other pictures/video.  This entire experience could be automatically identified and “packaged” as social content which could then be used in another blog, online publication, etc.   In practice one might embed a piece of social content into a power point or blog and the viewer widget would provide access to the original content along with the additional dimensions of community input.  These additional dimensions could reflect a point-in-time snapshot or live real-time updating content.

Now what?

While I have seen related concepts, I have not yet found a technology which captures this as described above.  In a follow-up I hope to further discuss the vision, challenges, and ideas for managing this content including usability considerations.  I would welcome any input!

Advertisements